Real Google Ads Results
I help e-commerce and lead-gen teams scale profitably by fixing the right levers—structure, signals, creative, and measurement. Below are selected outcomes from Performance Max, Search, Shopping, and Demand Gen. Click any card to see the challenge, the changes we made, and the exact metrics that moved.
+106% ROAS
Segmented lower AOV items to remove price friction and acquire new customers.
–69% CPA
Brand consolidation + tROAS bidding to concentrate on higher value customers.
+119% CVRT
BFCM plan using Demand Gen to warm audiences, PMAX/Search to capture.





