Real Google Ads Results

I help e-commerce and lead-gen teams scale profitably by fixing the right levers—structure, signals, creative, and measurement. Below are selected outcomes from Performance Max, Search, Shopping, and Demand Gen. Click any card to see the challenge, the changes we made, and the exact metrics that moved.

+106% ROAS

Segmented lower AOV items to remove price friction and acquire new customers.

–69% CPA

Brand consolidation + tROAS bidding to concentrate on higher value customers.

+119% CVRT

BFCM plan using Demand Gen to warm audiences, PMAX/Search to capture.
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Project Two