Insight: Brand Restrictions let us use Broad Match safely to capture branded variants without leakage to non-brand terms.

Goal

Improve ROAS and conversion volume for a branded apparel campaign without wasting spend on non-brand searches.

Approach

  • Enabled Brand Restrictions to safely leverage Broad Match in the brand campaign.
  • Expanded reach to incremental branded variants and common misspellings.
  • Maintained brand integrity with query controls and high-intent ad assets.

Results

  • Conversions +31% at a −24% CPO.
  • CVR +34% and ROAS +9%.

Services & Tools

  • Search • Broad Match
  • Brand Restrictions
  • Google Ads • GA4
Neatly folded textiles on a wooden surface
Royalty-free stock image via Unsplash.
Contact Me Clients anonymized. Results reflect test vs. base brand campaign.
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Jewelry Brand: Broad Match + Brand Restrictions (ROAS +58%)