Case Study — Jewelry / Brand
Jewelry: Broad Match + Brand Restrictions
We paired Broad Match with Brand Restrictions to improve profitability from branded search and steer toward higher-value orders.
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ROAS
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Average order value
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Conversion value
Insight: Brand Restrictions unlock Broad Match’s reach on branded terms while preserving control—capturing long-tail brand variants that convert at higher value.
Goal
Lift ROAS and revenue quality for a jewelry brand’s trademark search while maintaining brand safety and query relevance.
Approach
- Activated Brand Restrictions to ensure queries included the brand and approved terms.
- Switched to Broad Match to capture branded variants and longer-tail brand queries.
- Aligned creative and sitelinks to higher-value product lines and collections.
Results
- ROAS +58%.
- AOV +88%.
- Conversion Value +68%.
Services & Tools
- Search • Broad Match
- Brand Restrictions
- Google Ads • GA4
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Anonymized jewelry brand. Results reflect test vs. base brand campaign.