Insight: Opening mid/upper-funnel reach with Demand Gen created cheaper attention that converted during sale windows—Search/PMax then captured the surge.

Goal

Drive new customer growth during BFCM and Winter Sale periods cost-effectively, despite expensive awareness inventory.

Approach

  • Implemented Demand Gen w/ GMC Beta to unlock YouTube, Discover, and Gmail inventory.
  • Built a full-funnel plan: past purchasers and look-alikes → capture demand with Search and PMax.
  • Aligned offers and creative to sale windows for maximum velocity.

Results

  • 155 incremental orders during sale periods.
  • CVR +119%, CPP −18%, and Revenue +173%.

Services & Tools

  • Demand Gen w/ GMC Beta
  • Search & Performance Max
  • Google Ads • GA4
Neutral-toned apparel on a rack
Royalty-free stock image via Unsplash.
Contact Me Anonymized apparel brand. Results measured during BFCM + Winter sale periods.
Previous

Jewelry Brand: Broad Match + Brand Restrictions (ROAS +58%)
Next

Jewelry Brand: Campaign Consolidation (+115% ROAS)