Insight: Brand Restrictions unlock Broad Match’s reach on branded terms while preserving control—capturing long-tail brand variants that convert at higher value.

Goal

Lift ROAS and revenue quality for a jewelry brand’s trademark search while maintaining brand safety and query relevance.

Approach

  • Activated Brand Restrictions to ensure queries included the brand and approved terms.
  • Switched to Broad Match to capture branded variants and longer-tail brand queries.
  • Aligned creative and sitelinks to higher-value product lines and collections.

Results

  • ROAS +58%.
  • AOV +88%.
  • Conversion Value +68%.

Services & Tools

  • Search • Broad Match
  • Brand Restrictions
  • Google Ads • GA4
Layered silver and gold necklace close-up
Royalty-free stock image via Unsplash.
Contact Me Anonymized jewelry brand. Results reflect test vs. base brand campaign.
Previous

BFCM Growth: Demand Gen w/ GMC Beta (+173% Revenue)